MUSC 1147 - Music Business - Marketing, Promotion And Publishing
3 Credits
Presents an understanding of music industry in contemporary and historical styles as it relates to copyright laws, licensing, contracts, publicity and marketing. Other topics include the recording industry and management.
Major Content Areas
Overview, Songwriting and Publishing 15% Marketing, Publicity, and Product Promotion 20% Copyright, Licensing, and Contracting 20% Production 10% Agents, Managers, Attorneys Business Structures, Record Keeping and Digital Samples 10% Professionalism 10%
Learning Outcomes
Identify basic business practices within the music industry. Compare and contrast the operation of the independent, entrepreneurial side of the music industry. Identify basic business practices within the music industry. Develop critical awareness of current trends in music as they relate to cultural diversity and contrast these with past trends .
Minnesota Transfer Curriculum (MNTC) Goals
08 - Global Perspective 05 - Hist/Soc/Behav Sci
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