BUS 1160 - Entrepreneurship And Small Business Management
3 Credits
Explores the journey of business creation from an initial entrepreneurial idea to the successful management of a small business. Students develop practical, hands-on marketing and financial skills designed to increase the chances of success of an entrepreneurial endeavor. The final project is the creation of a business plan which may be used to help secure initial financing of a small business start-up.
Major Content Areas
Marketing small business: 25% Business plan components including marketing, finance, human resources, management, and ownership: 25% Financial management and break-even analysis: 25% Techniques and strategies for securing small business funding: 10% Entrepreneurial opportunities in relation to personal interests, abilities, and experience: 5% Resources for small business, such as the SBA, SCORE, and Women’s Venture: 5% Ownership options: 5%
Learning Outcomes
Perform break-even financial analysis Create a detailed business plan using a software package such as Business Plan Pro Create small business marketing material, including the development of a brochure using a software package such as Microsoft Publisher Explain which entrepreneurial opportunities may be best suited to the student’s personality traits and career interests Identify several of the many resources which exist to help entrepreneurs succeed/. These sources include SBA, SCORE, and Women’s Venture Evaluate positives and negatives of the following ownership options: family business, franchises, buying an existing business, starting a completely new business
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