BUS 1101 - Introduction to Business in Society
3 Credits Presents an overview of the role of business in society. Topics include the historical perspective, the economy, global dimensions of business, ethics and social responsibility, and the various forms of business organizations. Various disciplines of business (accounting, finance, information systems, marketing, operations, etc.) are also introduced in the overall context of the enterprise.
Major Content Areas Contemporary business and its environments: 20% Managing people and production: 20% Organizing and starting a business: 15% Managing financial resources: 15% Marketing management: 15% Managing technology and information: 15%
Learning Outcomes Discuss the importance of empowerment teamwork and communications in business Identify the historical foundation of American business Explain the role of management, management functions and management styles Recognize the opportunities and challenges of starting and operating one’s own business Explain the role of supply and demand in an economy Explain the importance of international trade, major trading mechanisms, trade barriers and government’s role Explain the major concepts of the functional areas of business, including: human resource management; production; marketing; finance; risk management; and information management, including accounting Identify some of the economic challenges facing business Explain the basic concepts of financial management Explain the development of the labor movement and its relationship with management Explain the elements, opportunities and challenges of e-commerce Recognize key ethical and social responsibility issues facing business Identify the structure and role of proprietorships, partnerships and corporations Discuss the types and roles of financial institutions Explain major forms of departmentalization and types of organization structure Explain the structure and use of a balance sheet, income statement, and statement of cash flows Explain the main types of marketable securities, and the role and operation of securities markets
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